THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 6th Annual Shorty Awards Best Viral Campaign

This category honors the campaign that best leveraged social media channels to release shareable, buzzworthy content that has gone viral. Click here to see the previous winner and nominees.

Winner

Viral Campaign
winner
WestJet Christmas Miracle: Real -Time Giving
At a time of year when flights are at capacity and stress levels run high, Canada’s preferred airli…

Finalists

Viral Campaign
finalist
InsertMeAnywhere
A fictional site created by Tobias Fünke, (former doctor, current “actor" played by David Cross) de…
Viral Campaign
finalist
Nissan - Versa Note Amazon Partnership
The Nissan Versa Note was a small car that needed a big introduction. So Nissan partnered with A…
Viral Campaign
finalist
Turning the Internet Red
Late last year, the United States Supreme Court announced that it would hear two landmark marriage …
Viral Campaign
finalist
UN WOMEN
Title of Entry: The Autocomplete Truth Client: UN Women Product/Service: Gender Equality Date of…
Viral Campaign
finalist
Virgin America Remixes the Safety Video
With its signature mood lighting, best-in-class in-flight entertainment, and its refreshing approac…

Nominees

Viral Campaign
'Alan's Facebook' - The Hangover Part III
Full case study available at https://alans-facebook.squarespace.com Warner Bros. Pictures, in an…
Viral Campaign
3D Printing Day
GE sees additive manufacturing, more commonly known as 3D printing, as the next chapter in the indu…
Viral Campaign
Audi of America, “ The Challenge"
In May 2013, PMK•BNC produced a video for Audi of America, titled “The Challenge." Starring two of …
Viral Campaign
Eastbound & Down Baseball Trash Talk
In support of Eastbound & Down’s final season on HBO, we gave fans totaling in the six-figures a mo…
Viral Campaign
Electrolux Design Lab 2013
Electrolux Design Lab is a global brand building design competition for students. In 2013 Electrolu…
Viral Campaign
Halloween Treats Gone Wrong
After Christmas, Halloween is the second largest commercial holiday in the United States. Each yea…
Viral Campaign
Join the Realm Campaign
Leading into its third season, Game of Thrones was poised to make the leap from popular television …
Viral Campaign
True Blood Show Your Fangs
To “turn" True Blood’s core fanbase into evangelists for the show’s return, we launched #ShowYourFa…