THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 7th Annual Shorty Awards Best Consumer Brand

Social media accounts or campaigns dedicated to promoting consumer-facing brands. Objectives may include new product launches, offers and promotions and building a strong fan base.

Click here to see the previous winner and nominees.

Winner

Consumer Brand
winner
#LikeAGirl
Girls experience their biggest drop in confidence during puberty, around their first period. Always…

Finalists

Consumer Brand
finalist
#SURGEisback
SURGE is a citrus flavored sparkling soft drink that The Coca-Cola Company launched nationally 1996…
Consumer Brand
finalist
Lay's Do Us A Flavor
Lay's® was on the hunt for the next great chip flavor. After receiving record 3.8 million Do Us A F…
Consumer Brand
finalist
T-Mobile: The Break-Up Letter
T-Mobile fans and potential customers wanted to sign up with the carrier but felt trapped by the fe…
Consumer Brand
finalist
The Clorox Ick Awards
Spontaneity creates some of the life's most memorable moments. It also creates some of life's bi…

Nominees

Consumer Brand
Aflac: DIY
Aflac was seeing a decline in accident policy sales and were launching a new TV campaign to promote…
Consumer Brand
Be Sure it's Secure
Hefty Slider Bags was looking to launch their first-ever social campaign. Yet in a low-consideratio…
Consumer Brand
Disney Weddings - "Princess"
Fugitives, in collaboration with Disney's Yellow Shoes rebranded the weddings and honeymoons divisi…
Consumer Brand
Glad's #SAVEITSUNDAY Movement
In 2013, Glad Food Protection shifted its brand positioning from lunches and leftovers to "love foo…
Consumer Brand
Jared The Galleria of Jewelry Summer Bridal Program #BRIDEnBEYOND
To generate awareness of Jared® The Galleria Of Jewelry around the summer Bridal time period, the b…
Consumer Brand
Jordan Brand
On an ongoing basis, Jordan Brand creates and distributes original photography and video made speci…
Consumer Brand
Sally Hansen: Shine On
Sally Hansen approached Big Fuel to revitalize their online social media presence. The task was to …
Consumer Brand
Starbucks Pumpkin Spice Latte Fall 2014
In 2003, Starbucks' Pumpkin Spice Latte (affectionately known as PSL) emerged on the scene and quic…
Consumer Brand
T-Mobile: Music Freedom
T-Mobile's Music Freedom app in combination with their unlimited data plan allows consumers to str…
Consumer Brand
TakePart and Eileen Fisher Present, "In Her Company"
Together, TakePart and EILEEN FISHER created a program called In Her Company that celebrated EILEEN…
Consumer Brand
The Biggest 7th Inning Stretch Ever
T-Mobile was looking to leverage its sponsorship of Major League Baseball during the 2014 postseaso…
Consumer Brand
Zippo: Share The Pain
Zippo has been making its world famous lighters since 1933. Following a few years of rapid global e…