THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 8th Annual Shorty Awards Best use of Virtual Reality

This award honors the most creative and effective use of virtual reality in a social media marketing campaign.

Winner

Virtual Reality
winner
Discovery VR
Discovery has been satisfying curiosity through quality content and compelling storytelling for ove…

Finalists

Virtual Reality
finalist
bronze honor
Step Into the "Circle of Life" - The Lion King VR Experience
Now in its 19 th year, THE LION KING remains ascendant as one of the most popular stage musica…
Virtual Reality
finalist
2015 MTV EMA
The 2015 MTV EMA was the year's biggest international music event, broadcast live from Milan's Med…
Virtual Reality
finalist
Best Use of Virtual Reality – “Survive the Strain” Virtual Reality Experience
Imagine New York on the brink of a vampire apocalypse… Where would you go? How would you plan your …
Virtual Reality
finalist
Driver's Seat VR Experience
Infiniti designs cars that empower drivers. But there's nothing empowering about walking around con…
Virtual Reality
finalist
Experience the TOMS Virtual Giving Trip
TOMS 360-degree Virtual Giving Trip video allows people to experience firsthand what it's like to g…
Virtual Reality
finalist
Ultimate Immersion: GoPro Spherical and VR
As the world's most versatile camera, our goal is to enable incredibly engaging and immersive co…

Nominees

Virtual Reality
#IAmAgent23
Nissan set out to create a splash at the Dubai International Motor Show, and break away from the Au…
Virtual Reality
#StrongCan Help Take You Along For The Ride
The BackgroundEvery day people are surrounded by claims that convey what makes one wireless carrier…
Virtual Reality
'Absolut Reality' – ABSOLUT Labs, Forever Beta and Crowdtap
How does a spirits brand make itself more accessible in a space where flashy ads and aspirational m…
Virtual Reality
2015 “MTV Video Music Awards”: Live 360 Virtual Reality Red Carpet & VMA 360 Experience
The "MTV Video Music Awards" have a long-standing history in multi-platform digital innovation, owe…
Virtual Reality
Frida Kahlo Mobile Guide at NY Botanical Gardens
Every summer, the New York Botanical Gardens has a big exhibit, and for three years in a row now we…
Virtual Reality
House on Hallow Hill
This year for Halloween, we wanted to engage, interact and connect with Guests like never before. S…
Virtual Reality
Lexus Elevate
The film Lexus Elevate is an immersive, 360-degree film experience that uses the Samsung Gear VR + …
Virtual Reality
Virtually Porsche
Porsche Cars North America built a Porsche Experience Center (PEC) in Atlanta to provide an immersi…