THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 9th Annual Shorty Impact Awards Awareness Campaign

This award honors the most creative and effective campaign, original content or initiative, with the primary objective being driving awareness for a specific social good cause or causes.

Winner

Awareness Campaign
winner
Serious Foreplay: A Provocative Push for Early Detection of Melanoma
In the U.S., more people are diagnosed with skin cancer than any other cancer combined. At least on…

Finalists

Awareness Campaign
finalist
gold honor
Unsilence The Crowd
A first of its kind partnership between Sela, RNID and Newcastle United culminated in Unsilence The…
Awareness Campaign
finalist
silver honor
Driving While Black
Since 2017, over 600 Black people have been killed during routine traffic stops by police in Americ…
Awareness Campaign
finalist
bronze honor
“The Spider Within: A Spider-Verse Story”
“The Spider Within” aimed to distribute the film and KLF’s lesson plan on social platforms, engagin…
Awareness Campaign
finalist
#BatardDonneur
As a newly launched magazine, it was essential to introduce and raise awareness about Batard to the…
Awareness Campaign
finalist
Big Tobacco’s ‘Fantasyland’
‘Fantasyland' is a 360-degree anti-tobacco campaign launched by the California Tobacco Prevention P…
Awareness Campaign
finalist
Bodyright: Without my consent, it's not your content
Globally, 85% of women and girls have experienced or witnessed some form of online violence. In mos…
Awareness Campaign
finalist
Budget Advocacy 2024: No Cuts to Libraries
Following a devastating mid-year budget cut in 2023, which saw branches having to close on Sundays,…
Awareness Campaign
finalist
Closing The Sex Hormones Awareness Gap
The core idea behind Mira’s 'Sex Hormones Awareness' campaign was to address a critical gap in wome…
Awareness Campaign
finalist
GREENIES™ HOUNDSTOOTHLESS™
Canine Dental Disease is a relatively unknown yet incredibly prevalent issue for the majority of do…
Awareness Campaign
finalist
audience honor
Hippocrites: A Broken Oath In Reproductive Health
The overarching goal of the Hippocrites campaign is to bring awareness to multiple sides of the rep…
Awareness Campaign
finalist
Piece of Me
KPN, the Netherlands’ leading telecoms brand, has a longstanding commitment to social impact. In 20…
Awareness Campaign
finalist
Social60
The Wayside Chapel is a charity and parish mission of the Uniting Church in Australia in the Potts …

Nominees

Awareness Campaign
30 Years of Hope: RAINN National Sexual Assault Hotline
On July 25th, 1994, RAINN took the first call on the National Sexual Assault Hotline. Much has chan…
Awareness Campaign
AZ Votes Video Ad Campaign
During the spring 2024 semester, a team of digital marketing students within the Cronkite Agency, a…
Awareness Campaign
Abortion Always
The Supreme Court followed the dangerous pattern of local and state extremists across the country b…
Awareness Campaign
Breakthrough T1D
Breakthrough T1D, formerly known as the Juvenile Diabetes Research Foundation (JDRF), has pioneered…
Awareness Campaign
Breyers CarbSmart “Anti-Aging Cream”
Over 150 years later, as more and more Americans search for better-for-you options, Breyers develop…
Awareness Campaign
California Department of Health Care Access and Information Certified Wellness Coach Campaign
Right now, nearly half of California’s youth are struggling with their mental health and well-being…
Awareness Campaign
DBS Sparks Web Series: Creating Impact Beyond Banking
SPARKS, an industry-first online web-series, follows a group of young bankers navigating work and t…
Awareness Campaign
FOX Sports & Common Goal – FIFA Women’s World Cup 2023 Community Impact Campaign “Create the Space”
FOX Sports joined the Common Goal movement in advance of the 2022 FIFA World Cup in a multi-year co…
Awareness Campaign
Face the Fight
Today, the suicide rate among veterans is 1.5 times higher than that of the civilian population. Fo…
Awareness Campaign
Fearless
For the past twenty years, Autism Speaks has been more than just a voice—it has been a reliable all…
Awareness Campaign
Happy Xmas (Cancer's Over)
The EMMY winning Happy Xmas (Cancer's Over) and the Christmas 4 The Kids album was created to build…
Awareness Campaign
Harvesting Organs for Profit: The Grisly Scheme Beijing Doesn't Want You to See
People desperate for organ transplants often visit China now for surgery because waiting times for …
Awareness Campaign
Is it Inflation? Or Greedflation?
The next time you hear someone blame inflation on stimulus checks that Americans got four years ago…
Awareness Campaign
It's Time to Play Better
96% of women have had to play in a men’s football kit at some point in their career.  This stati…
Awareness Campaign
One More Hour by Hinge
Hinge is on a mission to create a less lonely world, and it has only become more poignant in a tech…
Awareness Campaign
Parkinson’s Awareness Month – #ABCsOfPD
Every 6 minutes someone in the US is diagnosed with Parkinson’s disease (PD). That’s 90,000 new peo…
Awareness Campaign
Peace Begins With Me
The "Peace Begins With Me" campaign shares the powerful stories of individuals—both UN peacekeepers…
Awareness Campaign
Real People. Real Plans.
Our goal was simple: enroll uninsured Americans through HealthCare.gov during the annual Open Enrol…
Awareness Campaign
RuPaul's Drag Race LGBTQ Herstory Month 2023 Celebrating Latinx Icons
The LGBTQ Herstory Month 2023 campaign set out to gather, interview and photograph 5 celebrated Lat…
Awareness Campaign
STOLEN
More than 52% of girls in South Sudan are married before they turn 18. In early 2024, Rooftop partn…
Awareness Campaign
Secure Our Socials Campaign
Human Rights Watch (HRW) and partners have documented how government officials and private individu…
Awareness Campaign
Sport Your Period™ campaign
The Sport Your Period™ initiative aims to reward period advocacy and normalize the topic of periods…
Awareness Campaign
Sustainable Bites: Food and Our Future
The core strategy of this campaign centers on the creation of a video series aimed at deepening pub…
Awareness Campaign
The Saturday Squad: Never Too Old to Make a Difference
Our Better World (OBW) is the digital storytelling platform of the Singapore International Foundati…
Awareness Campaign
The Sound of the Stonewall Uprising
The Sounds of the Stonewall Uprising aims to capture the essence of what was seen and heard during …
Awareness Campaign
Tobacco Settlement Endowment Trust - County Specific Campaign
The Oklahoma Tobacco Settlement Endowment Trust (TSET) is a state grantmaking trust working to prev…
Awareness Campaign
Tobacco Stops With Me - Apartments
Tobacco Stops With Me (TSWM) is a program of the Tobacco Settlement Endowment Trust aimed at reduci…
Awareness Campaign
Which World Will You Leave Them?
Brand Awareness & Community Engagement As a nonprofit, brand awareness and community engageme…
Awareness Campaign
Why Does Flying Suck So Much?
As we all know — and my grandfather loves to say — flying is not what it once was! Smaller seats. L…