THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 9th Annual Shorty Impact Awards Multi-Cultural Campaign

This award honors a campaign that reaches people from different culture or ethnic backgrounds to create positive impact through culturally-relevant messages.

Winner

Multi-Cultural Campaign
winner
Give a voice to story time
South Africa is facing its worst childhood literacy crisis in modern history. Over 80% of grade 4 c…

Finalists

Multi-Cultural Campaign
finalist
gold honor
Mended Murals
Skin health for people of color has long been an afterthought in the medical community. Only 3% of …
Multi-Cultural Campaign
finalist
silver honor
The Big Draft
There’s an urgent need for mentorship-- one in three kids in the U.S. are growing up without an adu…
Multi-Cultural Campaign
finalist
bronze honor
Generations
Diversity in storytelling is in NBCUniversal’s DNA: we are constantly looking for ways to better se…
Multi-Cultural Campaign
finalist
audience honor
Bay Football Club - African World Heritage Day
In 2024, Bay FC became one of the few NWSL teams with significant African representation, after sig…
Multi-Cultural Campaign
finalist
CARE WITH PRIDE® PASSES THE MIC
The CARE WITH PRIDE® initiative, led by Kenvue brands like Neutrogena, Tylenol, and Listerine, and …
Multi-Cultural Campaign
finalist
Destination Canada & Courageous Studios “This is Canada: Yukon”
Destination Canada faced the challenge of making Canada stand out as a “radically open” tourist des…
Multi-Cultural Campaign
finalist
Flip the Script
Southwest Michigan Behavioral Health works in partnership with Community Mental Health agencies and…
Multi-Cultural Campaign
finalist
Shaped By Sound
In celebration of Black Music Month, Max and Spotify curated ‘Shaped by Sound,’ a one-day immersive…
Multi-Cultural Campaign
finalist
Starbucks Holiday 2023 - Traditions Across Generations
This campaign helped Starbucks speak directly and authentically to the Latin American audience by t…
Multi-Cultural Campaign
finalist
Undo Poverty: Flushing
Nestled in the eastern part of New York City, Flushing, Queens is a dynamic neighborhood where immi…

Nominees

Multi-Cultural Campaign
2024 Max AAPI Heritage Month Celebration
In celebration of AAPI Heritage Month, Max wanted to create an experience that authentically engage…
Multi-Cultural Campaign
GMC Sierra Spoken Word Leyendas 3.0
For Latinos, leyendas have always been a source of hope and inspiration. In the third iteration of …
Multi-Cultural Campaign
Honoring Traditions and Values through Generations
In honor of Asian and Pacific Islander Heritage Month, we launched a social-first campaign celebrat…
Multi-Cultural Campaign
RuPaul's Drag Race LGBTQ Herstory Month 2023 Celebrating Latinx Icons
The LGBTQ Herstory Month 2023 campaign set out to gather, interview and photograph 5 celebrated Lat…
Multi-Cultural Campaign
Sephora - Love the Lift
Sephora partnered with us to sponsor the beauty section 'Mirror Mirror', leveraging our in-house ta…
Multi-Cultural Campaign
Sprite x TelevisaUnivision : La Cultura En Foco
The objective of the campaign was to introduce Sprite’s “Obey Your Thirst” platform to the Hispanic…
Multi-Cultural Campaign
The Sympathizer Screenings, Night Market, Digital Content Series
The Sympathizer was a monumental cultural moment for Vietnamese and Southeast Asian voices, so we w…
Multi-Cultural Campaign
Work With Purpose: Child Welfare Recruitment
In early 2023, Avoq partnered with the National Child Welfare Workforce Institute and the Children’…