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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

Shorty Awards Entries

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Your search returned 1513 entries

Comedy Video
finalist
bronze honor
Silicon Valley and X April Fools' Featuring Richard Hendricks
April 1st, 2016 was a big day for the advancement of Richard Hendricks' career. Together, HBO and …
Shoe-String Media Buying Strategy, Native Advertising
finalist
gold honor
Silicon Valley Season 3: Native Twitter In-Story Ads
HBO worked with Twitter to take advantage of a beta ad product to creatively align in-story marketi…
Food & Beverage, North America, Humor, Short Form Video, Twitter Video, Video
finalist
bronze honor
Tillamook “Goodbye Big Food, Hello Real Food” Social Launch
Tillamook is an Oregon-based dairy cooperative of farmer-owners, who prioritize quality over profit…
Food & Beverage, North America, Online Community, Social Good Campaign, Hashtag, Call to Action, Emojis, Twitter
finalist
gold honor
Tillamook: “Fill the Plates”
In 2016, farmer-owned dairy cooperative, Tillamook, launched #RealFoodSunday–a social media effort …
Pets & Animals
finalist
gold honor
ZICO Coconut Water Taps “Spokespawson” for #DogDaysofWinter Campaign
In case you forgot, last winter was absolutely brutal. It was one of the coldest, snowiest winters …
Instagram Presence
finalist
bronze honor
‘grammable | adjective | suitable to be posted on the Instagram photo-sharing service
At the end of 2022, we took a long hard look at our Instagram page and realized that it was….averag…
Digital Pivot, Sports & Fitness, Integration with Live Television
winner
gold honor
audience honor
‘Tap to Cheer’ for WNBA & NBA
From the powerful cheers in the arenas to the tense at-home watch parties, basketball fans go above…
Humor, Music & Dance, Short Form Video
finalist
gold honor
"Always With You" by JanSport & Party Land
Our objective was to re-establish JanSport as the backpack of choice for a new generation. JanSp…
Call to Action, Consumer Brand, Integrated Campaign, Long Form Video, Multicultural Community Engagement, Social Commerce, YouTube, YouTube Partnership
winner
gold honor
"Black-Owned Friday: A Day of Black-Owned Shopping”
Google's fifth annual Black-Owned Friday campaign faced the challenge of maintaining authenticity a…
Local Campaign, Sports
finalist
silver honor
"Blood, Sweat & 100 Years" Centennial Campaign
In their 2023-2024 season, the Boston Bruins reached a historic milestone, becoming the first Natio…
Vertical Video
finalist
silver honor
audience honor
"Every fall pregnancy announcement is exactly like this"
Comedy Central aims to give emerging talent a springboard as well as amplify diverse, hilarious com…
Consumer Brand, Branded Content, Comedy Video, Humor, Storytelling, Video
finalist
gold honor
"Fight Dirty"
Method, the pioneer of premium planet-friendly and design-driven home, fabric and personal care pro…
Restaurants
finalist
bronze honor
"Free Floats for Life"
Our goal was to create a brand moment for A&W and its iconic Root Beer Float. Our intent was to dri…
Earned Media, Government & Politics, Meme, GIF, & Emojis, On a Shoestring, Single Post or Activation, Social Activism, Storytelling
winner
gold honor
bronze honor
"Governor Barbie"
The "Governor Barbie" campaign, launched by Governor Gretchen Whitmer, was more than just an innova…
Government & Politics
finalist
silver honor
"Hear From"
The objective? Simple. Make one ad to propel a 25-year-old Afro-Cuban gun violence prevention organ…
Travel & Tourism
finalist
bronze honor
"Hey, Aliens! Look at Lexington"
Our goal was to drive awareness of Lexington, KY as a fun and friendly travel destination via earne…
Earned Media, Travel & Tourism
winner
gold honor
"Horse Kicks"
As a Convention and Visitors Bureau, VisitLEX’s primary business objective is twofold:  Bo…
Influencer & Celebrity Campaign
finalist
bronze honor
"I Am A Witness" Bullying Prevention Campaign
Eighty eight percent of teens that use social media report witnessing others being mean or cruel on…
Non-Profit, Vertical Video
winner
silver honor
"In an instant" - Refugee Phone Takeover
We wanted to cut through the noise on Refugee Day and create a real sense of connection and empathy…
Brand Partnership, Branded Content, Integrated Campaign, Television
winner
gold honor
audience honor
"Live From The Upside Down"
Doritos partnered with Netflix's Stranger Things to put on the greatest concert that never happened…
Twitter Patnership, Integrated Campaign, Real Time Response
winner
bronze honor
audience honor
"No Family. No Drama"
One-third of wireless customers are on single-line phone plans, which don’t offer the savings of gr…
Live Events
finalist
gold honor
"Stop Motion Experience"
During 2016, we partnered with AT&T to create authentic social media conversation through unique ey…
Real Time Response
finalist
bronze honor
"The Sopranos"
Never before have so many quality shows vied for our eyeballs. While the classic tagline “It’s not …
Medium-Length Video
finalist
bronze honor
audience honor
"To Our Fans" - Shameless Season 9 Announcement
To reveal the Season 9 premiere date of Shameless, we decided to Shamelessly parody Kylie Jenner's…
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