THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 16th Annual Shorty Awards Brand Partnership

This award honors an outstanding partnership with a brand to achieve measurable results.

See previous winners and honorees here.

Winner

Brand Partnership
winner
Empirical x Doritos Nacho Cheese Spirit
At the start of 2023, Doritos® launched its new creative platform, which centered around the big id…

Finalists

Brand Partnership
finalist
gold honor
The Met Replica
After lockdown, The Metropolitan Museum of Art was looking for a way to boost visitation. So, they …
Brand Partnership
finalist
silver honor
STōK Cold Brew Coffee + Wrexham AFC | Partnership Campaign
Since the launch of the brand in 2015, STōK Cold Brew Coffee has grown rapidly – doubling in size i…
Brand Partnership
finalist
bronze honor
White Claw CLAW™ Saver
Online, consumers were sharing and sparking conversations about their nail designs that matched the…
Brand Partnership
finalist
AT&T Fiber “Smart Spending Choice” x Apartment Therapy
Consumers rarely switch their internet service providers (ISPs) due to lengthy contracts, cancellat…
Brand Partnership
finalist
Audi x FC Bayern Fan Jacket
Football is the most popular sport. Yet, when we think of football we mostly still think of male pl…
Brand Partnership
finalist
Bear Naked Granola: Naked Trails
There’s nothing quite as freeing as taking a naked hike through nature. Unfortunately, nude hiking …
Brand Partnership
finalist
audience honor
Courtyard by Marriott Ultimate NFL Fan Rooms 2023
In 2023, and during its 13th year as the NFL’s Official Hotel Partner, Courtyard by Marriott gave p…
Brand Partnership
finalist
DoubleTree x Cookie Monster
DoubleTree’s chocolate chip cookie is the warmest welcome in hospitality. But what’s a hotel that’s…
Brand Partnership
finalist
French's Mustard Skittles
In 2023, McCormick saw an opportunity to expand beyond sandwiches and hot dogs. Our charge for t…
Brand Partnership
finalist
H-E-B x San Antonio Spurs
San Antonio Spurs fans were having a MOMENT with videos from NBA draft parties going viral around t…
Brand Partnership
finalist
HelloFresh and Marvel Studios’ Guardians of the Galaxy Vol. 3
HelloFresh, the world’s leading meal kit company, teamed up with Marvel Studios’ Guardians of the G…
Brand Partnership
finalist
LEGO Masters: Tap to Build Content Series
To market LEGO Masters’ massive 3rd season, featuring huge celebrity guest appearances, and it’s th…
Brand Partnership
finalist
Met Gala Debut
eBay is home to millions of pre-owned and vintage fashions but lacked fashion credentials. eBay was…
Brand Partnership
finalist
Redesigning Signs Series
OBJECTIVE 🎯 Adobe asked us to create a TikTok and Instagram series that builds brand love amongs…
Brand Partnership
finalist
Scream VI - Ghostface x Calm
In Scream VI, Ghostface arrives in NYC for the first time in franchise history. But to make fran…
Brand Partnership
finalist
So Yummy & Kraft Heinz 2023 Shoppable Campaign
The collaboration between So Yummy and Kraft Heinz epitomizes a fusion of culinary creativity and s…

Nominees

Brand Partnership
'The Greatest Save' with ESPN and Synchrony Bank
How to overcome modest budgets and still show up in sports? We went to the experts to create custom…
Brand Partnership
Boardroom x VISA Talks: The Intersection of Sports & Music
Boardroom is a media brand co-founded by Kevin Durant and Rich Kleiman that focuses on the intersec…
Brand Partnership
CAPTURING ALLURE – A PHOTOGRAPHIC QUEST
Peugeot truly believes that the world is better with Allure. It is anchored so deep in their DNA th…
Brand Partnership
Call of Duty x The Boys
Reach fans of The Boys (TV Series) and Call of Duty (Video Game Franchise) across social media by c…
Brand Partnership
Lenovo X Intel - Powering Smarter IT Infrastructure Solutions
Lenovo and Intel have innovated for decades, coming together to build smarter IT infrastructure sol…
Brand Partnership
My Squishy Little Dumplings
This music video series exists across multiple channels under Nickelodeon Digital Studio. The Dumpl…
Brand Partnership
Photoshop Express
Adobe Photoshop Express is a photo editing app for social that needed help with its own social pres…
Brand Partnership
Scream VI - Ghostface x Ring
In Scream VI, Ghostface arrives in NYC for the first time in franchise history. But to make fran…
Brand Partnership
St. Regis Venice x Ginori 1735
The Venetian Grand Canal — an iconic piece of the Italian landscape.  From its Italianate Garden…
Brand Partnership
TD Garden and TD Bank Renaming Rights Activation
TD Garden, located in Boston, Massachusetts, is an iconic venue deeply rooted in the city's history…
Brand Partnership
THE GAME-CHANGING BROADCAST
CONMEBOL Libertadores is the biggest football championship in Latin America. But while men’s games …
Brand Partnership
The Nuttiest Dive Bar
Gearing up for Father’s Day, both Planters and Miller High Life were looking for ways to remain cul…
Brand Partnership
The Ritz-Carlton – Mercedes-AMG Petronas Formula One Team Partnership
The Ritz-Carlton is the official hotel partner of the Mercedes-AMG Petronas Formula One Team.  T…
Brand Partnership
The ‘I Love You, Acrobat’ Campaign
Drive new Adobe Acrobat subscriptions and Adobe.com traffic and click through (increase engaged use…
Brand Partnership
This Fool Trejo's Donuts Partnership
Hulu Original comedy series "This Fool" follows the character Julio Lopez. A man with a heart of go…
Brand Partnership
W Hotels x Cercle
W Hotels’ authentic passion for music has always set us apart from other brands in the luxury trave…