THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 16th Annual Shorty Awards User-Generated Content

This award honors the use of user-generated content (UGC) to engage their audience in a way that enhanced social presence and/or audience following and drove revenue.

See previous winners and honorees here.

Winner

User-Generated Content
winner
#FindTheKetchupBoatGuy
Background When Heinz heard about Elvis Francois-- the sailor who survived 24 days at sea on a b…

Finalists

User-Generated Content
finalist
gold honor
audience honor
Croctober 2023
Coined by Crocs fans, Croctober (aka October) is a month-long celebration of Crocs loyal and creati…
User-Generated Content
finalist
silver honor
Crash Coverage
PROBLEM The energy drink market is overflowing with massive brands that usually leave consumers …
User-Generated Content
finalist
bronze honor
Macsterpiece
In a world where traditional art forms dominate the elite art scene; we saw a unique opportunity to…
User-Generated Content
finalist
Guess My Gargle for Robinsons
Robinsons, the fruit drink, had recently rebranded to be all about sparking joy and amusement throu…
User-Generated Content
finalist
Kurve x Sweatcoin - Building a creative-first TikTok strategy
Sweatcoin is a free app that encourages users to stay healthy by rewarding daily steps with a new-g…
User-Generated Content
finalist
Lamborghini Lanzador Lab: The Official Design and Drive Experience
The Lamborghini Lanzador Lab on Roblox is a groundbreaking project designed to push the boundaries …
User-Generated Content
finalist
OHSU Give Day : One Day
A single day doesn't seem very long. But at Oregon Health & Science University (OHSU), one day can …
User-Generated Content
finalist
Walmart Discovered
Imagine Roblox - a digital New York City without a map, where every neon sign promises the next big…
User-Generated Content
finalist
WordArt You
Since 2006, free-to-use productivity software like Google Workspace had gained popularity over Micr…

Nominees

User-Generated Content
Chucky Fan-Made Recaps
Engage fan creators with their own unique styles to reach audiences through social-first approaches…
User-Generated Content
Etsy Seller Process UGC
Showcase our community’s creativity and craftsmanship by bringing their expertise and creative proc…
User-Generated Content
GOMO's Next Top Travel Influencer
GOMO, a local MVNO (Mobile Virtual Network Operator) brand, faced its fiercest threat yet when its …
User-Generated Content
SYFY Holiday Catch-Up Campaign
The WGA and SAG strikes impacted scripted series on SYFY in a way that caused longer breaks between…
User-Generated Content
Surprise You're Going to Great Wolf Campaign
Great Wolf Lodge asked our team to help enhance their “Strengthen the Pack" messaging. We wanted to…
User-Generated Content
The Well By Northwell Health, with Revmade
 
User-Generated Content
We Shake The World
The key players in the juice and beverage market in MENA all neatly fall into expected and predicta…
User-Generated Content
Yellowstone Halloween
Halloween is a huge holiday in the Yellowstone universe. Since 2019, fans have been submitting thei…