THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

Comedy Video

This category honors the most creative use of a comedy video in a social media or digital marketing campaign. Includes series and mini-series.

See previous winners and honorees here.

Finalists

Comedy Video
finalist
A Drag Adventure Story with Trixie Mattel and Juno Birch
A Drag Adventure Story was created to cement YouTube as a vibrant and immersive platform for divers…
Comedy Video
finalist
Booking.com - Trip of a Genius
Booking.com’s Genius loyalty program was registering a below average share of conversation on socia…
Comedy Video
finalist
Duolingo - "The Bird"
Duolingo’s success on social media is due to their ability to insert the brand into unexpected cult…
Comedy Video
finalist
It's Super Coverage! Tea With Too Faced: A Short Film
Too Faced partnered with creator Amanda McCants to produce a short film that leans into the brand’s…
Comedy Video
finalist
Max Presents: Watching Scream
For Halloween 2024, Max and its LGBTQ+ platform Human by Orientation set out to expand how we creat…
Comedy Video
finalist
Meltwater - Guesswork Doesn't Work
Meltwater is redefining its value for marketing and PR professionals. Once known primarily as a med…
Comedy Video
finalist
Ore-Ida x Napoleon Dynamite: TOT-PROTECTING PANTS
As the original inventor of Tater Tots, Ore-Ida has been a household name for decades, dominating t…
Comedy Video
finalist
Own Your Age Ft. Leanne Morgan
In a recent study by AARP, 81% of women over 50 said they felt pressure to look and dress younger. …
Comedy Video
finalist
UNO “April Fool’s” Social Video
Game night has never been so unapologetically brutal. UNO Show ‘Em No Mercy took the internet by st…
Comedy Video
finalist
Will Levis No.8
Mayonnaise is a condiment that a lot of people love to hate. In fact, in a recent Harris Poll, 15% …
Comedy Video
finalist
eos Dirty DMs
The girlies have gone absolutely feral on social media with their comments about eos 24H Moisture B…

Nominees

Comedy Video
Ignite Digital Brand Awareness Video Campaign
Ignite Digital's objective was to create a video campaign that showcases the following features of …
Comedy Video
Max Presents: Black vs. Green (featuring Sesali Bowen)
Alongside the summer 2024 release of House of the Dragon Season 2, Max’s LGBTQ+ platform Human By O…
Vote for Documentary