THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 17th Annual Shorty Awards Food & Beverage

This category honors the most effective and creative use of social/digital by food and beverage brands. Objectives may include (but are not limited to) product launches, special offers and promotions, and community building.

See previous winners and honorees here.

Finalists

Food & Beverage
finalist
Will Levis No.8
Mayonnaise is a condiment that a lot of people love to hate. In fact, in a recent Harris Poll, 15% …
Food & Beverage
finalist
Dunkin' Spider Donut Social Takeover
For Halloween 2024, Dunkin' had an ambitious goal of making this Halloween their best-selling year …
Food & Beverage
finalist
The Ring of Comfort
M&M’S brand purpose is to create a world where everyone feels that they belong, through the power o…
Food & Beverage
finalist
BYO A.1.
Many believe sauce doesn’t belong on steak. And A.1. Sauce? Practically illegal. But the more we lo…
Food & Beverage
finalist
Bobbie: Formula Is Food
“Toxic.” “Dangerous.” “A last resort.” For too long, people treated infant formula like somethin…
Food & Beverage
finalist
Chipotle Mexican Grill x Spirit Halloween: Boorito 2024
Chipotle has a history of supercharging their superfans, making them feel seen, heard and celebrate…
Food & Beverage
finalist
Emotional Support Ketchup Bottle
In 2024, Heinz faced a double threat: rising inflation and the surging popularity of private label …
Food & Beverage
finalist
Iced Coffee Dare
Coffee Mate had recently launched its first-ever non-creamer product: Coffee mate Iced Coffee. Sinc…
Food & Beverage
finalist
Jack in the Box x Deadpool: Mini Chimi Bang Bangs
As a leader in the quick-service restaurant industry and expert in all things culture, Jack in the …
Food & Beverage
finalist
Make Your Gameday Epic: A Star-Studded Spectacle of Music, Sports & Cinematic Brilliance
“How often do you think about the Roman Empire?” That was the burning question of 2023. As the “Rom…
Food & Beverage
finalist
Nestlé Starbucks Try This at Home
Iced coffee is more popular than ever, but people aren’t making it at home like they do hot coffee.…
Food & Beverage
finalist
Ore-Ida x Napoleon Dynamite: TOT-PROTECTING PANTS
As the original inventor of Tater Tots, Ore-Ida has been a household name for decades, dominating t…
Food & Beverage
finalist
Tea Break with Lindsay Lohan
In a world where 'hustle culture' reigns supreme and needing a break is seen as weak, Millennial wo…

Nominees

Food & Beverage
7UP Shirley Temple LTO Launch
To drive sell-through of the 7UP Shirley Temple LTO, we created an earned-first idea that generated…
Food & Beverage
Breyers CarbSmart “Anti-Aging Cream”
Over 150 years later, as more and more Americans search for better-for-you options, Breyers develop…
Food & Beverage
COQODAQ at the US Open
This was COQODAQ’s first year partnering at the US Open as a food vendor on the club level suite, a…
Food & Beverage
Cappy’s AI-Powered Taste of Adventure
The idea behind the Cappy activation was to transform Coca-Cola’s new juice into an unforgettable, …
Food & Beverage
Clearly a Comeback
How we helped a beloved 90’s brand make millions of new friends. Clearly Canadian, the OG of Spa…
Food & Beverage
Diet Coke's Taste Test
The driving idea behind The Taste Test was to celebrate Diet Coke drinkers' bold, rebellious spirit…
Food & Beverage
Domino's "New York Style" Pizza
The goal of the video was to organically introduce Domino’s New York Style Pizza on social platform…
Food & Beverage
Dutch Bros Passenger Princess Promotion
Keep beloved coffee chain Dutch Bros culturally relevant by activating a social-first, buzz-worthy …
Food & Beverage
Food Network
As the top food media brand, Food Network seeks to be viewers and fans’ best friend in food and is …
Food & Beverage
GREY GOOSE® Tailored Toasts
When AI was beginning to make waves and then dominate the global conversation, GREY GOOSE® sought t…
Food & Beverage
KIND Kids Nostalgia Campaign with Kristin Cavallari & Tori Spelling
Back-to-school season is a key sales drive period for KIND Snacks. In 2024, aligned with the back-t…
Food & Beverage
Kerrygold X 1000heads | From Cult to Culture
What if we told you that in the past year, a Kerrygold-branded coffee table went viral, people got …
Food & Beverage
M&M’S x Kate Spade New York: Statement Candy
What’s the recipe for a delicious collaboration? Start with M&M’S iconically colorful personality, …
Food & Beverage
Meal Culture Engine: Redefining Content Creation with The Campbell’s Company + Dotdash Meredith
How does a storied icon like 155-year-old The Campbell’s Company (“Campbell’s”) continue to moderni…
Food & Beverage
Pizza wHut?!: Lil Jon Campaign
Pizza so good it makes you say - Pizza wHut?! To highlight Pizza Hut’s flavor innovation, the “Pizz…
Food & Beverage
Sing To Pay
Background    Oscar Mayer, America’s most iconic meat company is all about sparking smiles. From …
Food & Beverage
So Yummy & Bob Evans Farms "Rise, Shine & Dine" Campaign
So Yummy partnered with Bob Evans Farms to create innovative co-branded content that cuts through t…
Food & Beverage
The Creamy Coconut Head Takeover
Over the past five years, the brand has built a reputation for releasing new flavors of Dr Pepper, …
Food & Beverage
The Gift of Sabor
For many, the holidays are a time of tradition, nostalgia, and togetherness—where food is more than…
Food & Beverage
The Rum Stripe Corner Shop
In 2024, Heineken released the exciting and much-anticipated RTD cocktail, Rum Stripe.  A spin-o…
Food & Beverage
The Wait Is Over
Close to 130 million people watched the Super Bowl, making it the single most viewed event in the U…
Food & Beverage
The World’s Crispiest Bouquet
McCain Foods needed to find a way to cut through the social noise on National French Fry Day while …
Food & Beverage
Time for a Refresh
The primary objective of the Iberia Coconut Water campaign was to elevate the brand's profile in th…
Food & Beverage
Tropcn
Heading into 2024, Tropicana OJ sales were suffering – in part because people mistakenly believed t…
Food & Beverage
“Yum Yum” Pepperoni Stuffed Cheesy Bread
THIS IS NOT AN AD (under “Moonshot”) worked with Domino’s to launch their new Pepperoni Stuffed Che…