THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

Food & Beverage

This category honors the most effective and creative use of social/digital by food and beverage brands. Objectives may include (but are not limited to) product launches, special offers and promotions, and community building.

See previous winners and honorees here.
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Food & Beverage
7UP Shirley Temple LTO Launch
To drive sell-through of the 7UP Shirley Temple LTO, we created an earned-first idea that generated…
Food & Beverage
BYO A.1.
Many believe sauce doesn’t belong on steak. And A.1. Sauce? Practically illegal. But the more we lo…
Food & Beverage
Breyers CarbSmart “Anti-Aging Cream”
Over 150 years later, as more and more Americans search for better-for-you options, Breyers develop…
Food & Beverage
COQODAQ at the US Open
This was COQODAQ’s first year partnering at the US Open as a food vendor on the club level suite, a…
Food & Beverage
Cappy’s AI-Powered Taste of Adventure
The idea behind the Cappy activation was to transform Coca-Cola’s new juice into an unforgettable, …
Food & Beverage
Diet Coke's Taste Test
The driving idea behind The Taste Test was to celebrate Diet Coke drinkers' bold, rebellious spirit…
Food & Beverage
Domino's "New York Style" Pizza
The goal of the video was to organically introduce Domino’s New York Style Pizza on social platform…
Food & Beverage
Dunkin' Spider Donut Social Takeover
For Halloween 2024, Dunkin' had an ambitious goal of making this Halloween their best-selling year …
Food & Beverage
Dutch Bros Passenger Princess Promotion
Keep beloved coffee chain Dutch Bros culturally relevant by activating a social-first, buzz-worthy …
Food & Beverage
Emotional Support Ketchup Bottle
In 2024, Heinz faced a double threat: rising inflation and the surging popularity of private label …
Food & Beverage
Food Network
As the top food media brand, Food Network seeks to be viewers and fans’ best friend in food and is …
Food & Beverage
Formula Is Food
“Toxic.” “Dangerous.” “A last resort.” For too long, people treated infant formula like somethin…
Food & Beverage
GREY GOOSE® Tailored Toasts
When AI was beginning to make waves and then dominate the global conversation, GREY GOOSE® sought t…
Food & Beverage
Iced Coffee Dare
Coffee Mate had recently launched its first-ever non-creamer product: Coffee mate Iced Coffee. Sinc…
Food & Beverage
Jack in the Box x Deadpool: Mini Chimi Bang Bangs
As a leader in the quick-service restaurant industry and expert in all things culture, Jack in the …
Food & Beverage
KIND Kids Nostalgia Campaign with Kristin Cavallari & Tori Spelling
Back-to-school season is a key sales drive period for KIND Snacks. In 2024, aligned with the back-t…
Food & Beverage
Kerrygold X 1000heads | From Cult to Culture
What if we told you that in the past year, a Kerrygold-branded coffee table went viral, people got …
Food & Beverage
Meal Culture Engine: Redefining Content Creation with The Campbell’s Company + Dotdash Meredith
How does a storied icon like 155-year-old The Campbell’s Company (“Campbell’s”) continue to moderni…
Food & Beverage
Nestlé Starbucks Try This at Home
Iced coffee is more popular than ever, but people aren’t making it at home like they do hot coffee.…
Food & Beverage
Ore-Ida x Napoleon Dynamite: TOT-PROTECTING PANTS
As the original inventor of Tater Tots, Ore-Ida has been a household name for decades, dominating t…
Food & Beverage
Pizza wHut?!: Lil Jon Campaign
Pizza so good it makes you say - Pizza wHut?! To highlight Pizza Hut’s flavor innovation, the “Pizz…
Food & Beverage
So Yummy & Bob Evans Farms "Rise, Shine & Dine" Campaign
So Yummy partnered with Bob Evans Farms to create innovative co-branded content that cuts through t…
Food & Beverage
Tea Break with Lindsay Lohan
In a world where 'hustle culture' reigns supreme and needing a break is seen as weak, Millennial wo…
Food & Beverage
The Creamy Coconut Head Takeover
Over the past five years, the brand has built a reputation for releasing new flavors of Dr Pepper, …
Food & Beverage
The Gift of Sabor
For many, the holidays are a time of tradition, nostalgia, and togetherness—where food is more than…
Food & Beverage
The Ring of Comfort
M&M’S brand purpose is to create a world where everyone feels that they belong, through the power o…
Food & Beverage
The Rum Stripe Corner Shop
In 2024, Heineken released the exciting and much-anticipated RTD cocktail, Rum Stripe.  A spin-o…
Food & Beverage
The Wait Is Over
Close to 130 million people watched the Super Bowl, making it the single most viewed event in the U…
Food & Beverage
Time for a Refresh
The primary objective of the Iberia Coconut Water campaign was to elevate the brand's profile in th…
Food & Beverage
Tropcn
Heading into 2024, Tropicana OJ sales were suffering – in part because people mistakenly believed t…
Food & Beverage
Will Levis No.8
Mayonnaise is a condiment that a lot of people love to hate. In fact, in a recent Harris Poll, 15% …
Food & Beverage
“Yum Yum” Pepperoni Stuffed Cheesy Bread
THIS IS NOT AN AD (under “Moonshot”) worked with Domino’s to launch their new Pepperoni Stuffed Che…