THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Storytelling

Branded storytelling is the use of authentic & meaningful content that connects with your audience and compels them to share it. This category honors the most creative and effective use of branded storytelling on social or digital.

See previous winners and honorees here.

Finalists

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All Clear
The massive image problem of the Seattle Police Department put recruiting levels at rock bottom. Fo…
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Celebrity Substitute
Teachers are critical to inspiring the next generation. But often, our educators don’t have access …
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CeraVe: Michael CeraVe
In a crowded skincare market saturated with celebrity endorsements, CeraVe needed to disrupt the st…
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Driving digital donations to make real world impact
The Brigid Alliance offers a critical service: getting people to the abortions they need, whatever …
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Dupe That!
The key objective of the “Dupe That!” campaign was to capitalize on trendy “duping” conversations, …
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Every Day After
A survey Smile Train commissioned in 2020 found alarmingly few Americans know what clefts are. And …
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Going beyond traditional brand storytelling with Microsoft Unlocked
Human Stories, Powered by Technology Microsoft Unlocked is a platform designed to shift the narr…
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Google — Year in Search 2024
Google's annual Year in Search campaign reflects on the year’s biggest trends and moments. In 2024,…
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Imagining the Difference at the TCS London Marathon
Tata Consultancy Services (TCS) aims to create a better future by combining the power of innovation…
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Indianness: Stories Of Inspiration From The Indian Diaspora
Indianness is a non-profit initiative under Knowledge Networks, with a vision of connecting and emp…
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Journey to 11 Million
In 2024, PetSmart Charities reached an extraordinary milestone: 11 million pet adoptions! But rath…
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Ode to Strangers
Africa’s mothers are in crisis. 70% of maternal deaths occur in the Sub-Sahara. 1 in 3 women live i…
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Outnumber PAH
Situation Analysis: Pulmonary arterial hypertension (PAH) is a matter of life and death. A rare,…
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Ozarka Spring Water | Made In Texas
Ozarka is a brand of spring water that’s been around since 1905 and is, at its core, a Texas brand.…
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Route to Connection
For many of us, the internet is an everyday resource—it’s always there as we study, work, and conne…
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ViiV Healthcare x The Skin Deep | Navigating HIV: Real Stories, Real Impact
Imagine a situation where critical conversations about HIV treatment and prevention are stifled by …
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White Dudes for Harris
White Dudes for Harris, inspired by the success of other volunteer-led calls for Kamala Harris—such…

Nominees

"Warriors on Board"
Veterans now represent only 6% of the U.S. population, down from 18% in 1980. For Gen Z, the gap ru…
#FindKW: Hofstra University’s Social Media Campaign to Rebrand and Relaunch Beloved Mascots
Hofstra University’s Office of Marketing and Communications launched #FindKW (Find Kate and Willie)…
Balcones Invites You To See Whisky From A New Perspective
To announce an award-winning craft distillery on the national stage, showcasing their immense poten…
Empowered: The Story of Avangrid Empowering Rural America
Avangrid is leading the transformation of the U.S. energy industry, including hundreds of rural com…
F1 Salesforce Driver of the Day
1 Hour with McLaren Drivers The challenge? Create 1 long-form YouTube video and a dozen social-f…
First Hawaiian Bank - It All Starts With Yes
First Hawaiian Bank (FHB) faced several challenges that required an innovative and culturally sensi…
Journey Home
Zillow’s most recent campaign captured the least affordable housing market on record in a bottle. I…
Lenovo Legion: Reach Your Impossible
Lenovo Legion (Lenovo’s brand of gaming tech i.e. laptops, handheld consoles) needed a social campa…
Locker Room Confessions with Chase Utley and Alex Curry
Building on the success of our previous Locker Room Confessions series—where standout moments like …
NBCUniversal Creative Impact Lab: Girls Write Now
NBCUniversal’s Creative Impact Lab is the destination for nonprofit storytelling. The Lab provides …
NBCUniversal Creative Impact Lab: The King's Trust
NBCUniversal’s Creative Impact Lab is the destination for nonprofit storytelling. The Lab provides …
SSENSE Kidswear Spelling Bee Campaign
To bring awareness to the SSENSE kidswear department that initially launched in 2021, SSENSE concei…
Storyteller Platform, Migrant Voices
Surviving A Quiet Place: Day One
In A Quiet Place: Day One, the Death Angels descend on New York City, and silence becomes the only …
The Home Depot x AMC: Best Christmas Ever
For The Home Depot, the Holiday season represents one of the most important periods of the year, as…
Unplugged: Andes Communities Face Life Without Electricity
As part of its mission, The Rockefeller Foundation is focused on helping avert the unique threats o…
Welcome to the Club: NorCal Raptors
Ford has a relevance problem – despite its varied and renowned offerings, research indicates Ford i…
Wisconsin Cheese Branded Content Campaign
Wisconsin cheese has a massive brand perception problem. When people think of Wisconsin, they think…