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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

Shorty Awards Entries

Browse entries by Competition
Brands & Orgs Influencers Impact
Additional Filters
Twitter
Rachael Ray Nutrish Twitter
Nutrish's campaign objectives on Twitter were two-fold: 1) reach pet food consumers at scale to dri…
Instagram Presence
RACING AHEAD OF THE HERD
KTM, founded in 1953, is the largest European motorcycle manufacturer specialising in "Ready to Rac…
Twitter
Rare Country Awards Drive Nearly 1 Million Fan Votes
Cox Media Group wanted to drive attention to its Fans 1st Media lifestyle division, Rare - and spec…
Contest or Promotion
Real Housewives of NY Bus Tour
In an effort to reinvigorate The Real Housewives of New York City in its eighth season, Bravo look…
Live News Coverage
finalist
Real Time with Bill Maher Convention Specials: Live from YouTube
We aimed to capitalize on the major news moments of the RNC and DNC conventions in July 2016 by bol…
Facebook Live
Record TV & R7 on Facebook
Record TV is a broadcaster by trade – in fact, one of the biggest in Latin America. Therefore, we'r…
Facebook Presence
finalist
Record TV & R7 pages on Facebook
To be honest, we already had a huge Facebook presence at the beginning of 2016. We had more likes o…
Instagram
Red Bull Rampage Behind-The-Scenes Instagram Story
Entertainment Apps
finalist
Red Bull TV
YouTube
Red Bull YouTube Channel
Multi-Platform Campaign
Reddi-wip Share The Joy
Reddi-wip's goal was to become more top-of-mind for consumers, increase usage occasions by connecti…
Live Event Coverage
finalist
Refinery29 VMA Red Carpet
Refinery29 has established itself as the primary lifestyle destination for women 18-34, with a miss…
Health & Fitness, Location-Based Experience
Reflecting on 9/11 15 years later
As New York's No. 1 hospital, staff at NewYork-Presbyterian (NYP) played a critical role in caring …
Virtual Reality
Reimagine
Etihad Airways is a leading luxury airline that has 'reimagined' the flying experience on its flags…
Short Form Video
Reshma’s story
The objective of the video was to illustrate the important work of our partner, Vindhya e-Infomedia…
LGBTQ Community Engagement, Social Good Campaign
finalist
Restroom For All
In early 2016, the conversation about LGBTQ rights was at a peak. North Carolina's "HB2" law or "th…
Health & Fitness
Retrofit
The goal of Retrofit's social media presence is to be a source of expert knowledge, motivation and …
Facebook Video
Ridgeline "Lost & Found"
The campaign was designed to achieve three main objectives: Scale product creative to an audience o…
Entertainment, Facebook Video
winner
RINGS - TV Store Prank
The objective was to create an entertaining and highly sharable video to get people excited about t…
360 Video
finalist
Rings 360 Experience
As Paramount Pictures prepared to release Rings, the third film in the Ring franchise, they wanted…
User-Generated Content
Rising Legends: The Search For The Next K-Pop Star Goes Global
When most people hear the word "K-pop," they automatically think of PSY, the hilarious "horse-dance…
Twitter
Road to College
To inspire college-bound students to start planning TODAY, and position Wells Fargo as a source for…
Multi-Platform Campaign
Rock The Troops
To drive engagement and social conversation around Rock The Troops, and raise tune-in to the premie…
Wine, Beer & Spirits
finalist
Rooftop Rink
Canada is the most irrationally hockey obsessed nation in the world. And beer brand Molson Canadian…
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