THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 11th Annual Shorty Awards Best use of Comedy

This award honors the most creative use of a comedy video in a social media marketing campaign.

See previous winners and honorees here.

Winner

Comedy Video
winner
The World’s Most ‘Extra’ Tampon
Playtex Gentle Glide launched in 1973, at a time when tampons with plastic applicators were conside…

Finalists

Comedy Video
finalist
gold honor
NFL Rookies Draw Team Logos
A main objective for the NFL is making sure that people get excited about the game of football. Inh…
Comedy Video
finalist
silver honor
What Could Go Wrong
Solace creates category-leading products that simplify the complexities of data transfer. Nerd stuf…
Comedy Video
finalist
bronze honor
New York Holiday Gift Guide with Fenty Beauty
For the holiday season, we wanted to film a gift guide that would showcase Fenty Beauty products, h…
Comedy Video
finalist
audience honor
Bretman Rock Shrinks Pores and Takes The Plunge with OleHenriksen
When we found out we were launching a bright blue mask that left an exhilarating chill on your face…
Comedy Video
finalist
Chloe Morello Wakes Up with No Regrets & Glowing Skin with OleHenriksen
When we started testing our Goodnight Glow Retin-ALT Sleeping Crème, we saw a skin transformation o…

Nominees

Comedy Video
#VanLife
Indigo Development and Entertainment Arts aims to entertain and captivate the audience on Snapchat…
Comedy Video
12 Days of Kris-Mas
Fullscreen's Network Strategy team works with NBCUniversal brands to create content that drives vie…
Comedy Video
Banarnar: Star of the Show
Looking to capitalize on its film partnership with The LEGO Movie 2, Chiquita Banana wanted a globa…
Comedy Video
Burritos, Please!
Turo partnered with comedian and actor, Hannibal Buress, to create a one-of-a-kind music video, in …
Comedy Video
Deadpool 2: Euro Sing Song Competition
The 'Merc with the Mouth' was back for his second film outing of Deadpool, the oh so cleverly named…
Comedy Video
Duke Athletics: Football In Paradise
Our objective was to highlight members of our football team in a way that was relatable to fans whi…
Comedy Video
FREEFORM 25 Days of Christmas - Frossy Paints a Snowy Scene
Retaining viewers during a commercial break is no easy task. BLKBX worked with FREEFORM to create a…
Comedy Video
Handy: Two Hands from Stardom
With the goal of integrating a brand's product and messaging into custom content in a way that is b…
Comedy Video
Happytime Murders: P True Hollywood Story
For the P True Hollywood Story, our objective was to bring audiences into the darkly comic world of…
Comedy Video
Impractical Jokers: "The Island Between Us" / Fix the Open
The Impractical Jokers are the kings of the truTV castle, stars of our longest running series, a mo…
Comedy Video
Jim Gaffigan Rewatches and Reacts to His Comedy Central Presents from 2000
Comedy Central has one of the largest library of stand-up in the world. The network has a decades o…
Comedy Video
Kappa Crypto
Indigo Development and Entertainment Arts aims to entertain and excite the audience on Snapchat Or…
Comedy Video
MOIST MOIST MOIST MOIST - OleHenriksen C-Rush Brightening Gel Crème
The key benefit of C-Rush Brightening Gel Crème is the 24-hour hydration. When our team tried it fo…
Comedy Video
Museum of Voting
Remind millennials to vote in the 2018 midterms—in a whole new way.
Comedy Video
Now That's A Cardiac
In the fall of 2018, Cadillac was looking for a big idea that would generate buzz and coverage arou…
Comedy Video
Savane Pantsitis
We looked at the men's pant category and saw a lot of 'khaki-blindness'. Our insight was that adver…
Comedy Video
Snitch Cop (Roy Wood Jr.)
The objective of this piece of content was to expand upon the world of No One Loves You and promote…
Comedy Video
The Cat Rap
Contrary to popular belief, cats don't have nine lives. In fact, for abandoned felines, defending t…
Comedy Video
The Daily Bite
What if Shark Week, could become Shark Month?As a celebration of Shark Week's 30th anniversary, The…