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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice Branded Content Branded Series Documentary Short Email & Newsletter Feature Film Images Interactive Experiences Long Form Video Micro-site or Blog Podcast Research Reports Short Form Video Vertical Video NEW! Video Series

Cause

Animal Rights & Welfare Arts & Culture Civic Engagement NEW! Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes Poverty Relief Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership Corporate-Community Influencer, Creator & Celebrity Non-profit Partnership Other Partnerships

Platforms & Technology

Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Employee Engagement NEW! Event & Experiential Guerrilla Marketing Integration with Traditional Media Paid Media PSA Single Post Storytelling Use of Viral Content User Generated Content

Shorty Awards Entry Gallery

Browse entries by Competition
Brands & Orgs Influencers Impact
Additional Filters
Launch Campaign, Restaurants, TikTok
finalist
McDonald's Menu Hacks
Building on the momentum created with Saweetie’s personal menu hack, McDonald’s leaned into a fan t…
Instructional Video
winner
McDonald's Saweetie Meal
For this partnership with McDonald’s, we were tasked with driving awareness and drumming up interes…
Community Management, Instagram Presence, Twitter Presence, Instagram, Twitter
finalist
bronze honor
audience honor
McDonald's Twitter + Instagram
Everyone knows the brand, but until recently, few cared to engage with @mcdonalds online. Much smal…
Food & Beverage, Innovative Media Buying Strategy, Other Platform, Restaurants
finalist
audience honor
McDonald's Word of the Day: QPC
The McDonald’s Quarter Pounder with Cheese (QPC) is a large burger that has been beloved by generat…
Video Ad
McDonald's x New York Jets
To leverage our partnership with the New York Jets to drive transactions, using our "Free Big Mac f…
Community Management
finalist
McDonald’s Community Management
In 2022 we made it our mission to find our fans where they were on the internet and engage with the…
LGBTQ Community Engagement
McDonald’s Pride Campaign: “Real and Out Loud”
This year, we supported McDonald’s franchisees and corporate partners in four markets, representing…
Twitter
winner
McDonald’s Twitter
After winning Twitter’s Best Brand Presence 2021 award, our goal became to double down on what was …
Online Community, Twitter Presence
finalist
McDonald’s: The Social Renaissance
McDonald’s ambition for 2020 was to rethink how both the company and the fans think about social, b…
Creative Use of Technology, Event & Experiential, Extended Reality, Gamification, Immersive, Interactive Content
finalist
McDonaldland VR
McDonald’s set out to bridge generations, reignite brand love, and reverse declining Gen Z traffic …
Artificial Intelligence, Branded Content, Creative Use of Technology, Earned Media, Event & Experiential, Extended Reality, Global Campaign, Immersive, Integrated Campaign, Integration with Live Television, Visual Effects, Wine, Beer & Spirits
winner
gold honor
silver honor
McEnroe vs. McEnroe
Consumers need to be reminded to enjoy the ride and understand that joy is essential to success and…
Brand Awareness Campaign, Business to Business, Integrated Campaign, Launch Campaign
finalist
McKinsey asks, “What’s your next brilliant move?”
On the eve of its 100th anniversary, McKinsey faced a rare challenge: not to reinvent itself, but t…
Short Form Video
McKinsey asks, “What’s your next brilliant move?”
Ahead of its 100th anniversary, McKinsey faced a fundamental storytelling challenge: how to explain…
Education
McKinsey for Kids
The goal was to explain, in terms relatable to kids, what consultants actually do, while helping th…
Brand Voice, Sports
McLaren Racing (Arrow McLaren)
Arrow McLaren joined the NTT INDYCAR SERIES in 2020. Since then, the social and digital media team …
Images
finalist
gold honor
McQueen Social Media Campaign
VIEW CASE STUDYOur goal was to create an engaging campaign that was as raw and beautiful as McQueen…
Integrated Campaign
MDA 75th Anniversary: Legacy, Impact, Momentum
The Muscular Dystrophy Association’s 75th anniversary redefined what a legacy campaign can be. Rath…
Live Events, Multicultural Community Engagement, Music & Dance
finalist
MDLBEAST - Soundstorm 2024
Since its inception just six years ago, Soundstorm has become a transformative force, exemplifying …
Branded Content
winner
MDNA Skin
We architected a digital content campaign for Madonna, the biggest name in pop music, who brough…
Brand Awareness Campaign, Financial Services, Integrated Campaign
finalist
ME April Fool's Day Campaign: VolleyPay
ME is a bank that does things differently from the ‘big four’ Australian banks – and that includes …
Short Form Video
finalist
Meal Culture Engine: An Always-On Social Content Incubator
How do you break through crowded social platforms and authentically connect with specific audiences…
Food & Beverage
Meal Culture Engine: Redefining Content Creation with The Campbell’s Company + Dotdash Meredith
How does a storied icon like 155-year-old The Campbell’s Company (“Campbell’s”) continue to moderni…
Non-Profit
Meals on Wheels “America, Let’s Do Lunch” Volunteer Recruitment Campaign
Currently 1 in 6 seniors – 10 million - across America struggle with hunger and isolation. Meals on…
Entertainment, Integrated Campaign, Multi-Platform Campaign
finalist
Mean Girls (2024) - Social Campaign
With the release of the new Mean Girls film in 2024, AND the 2004 original’s 20th anniversary (yeah…
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