THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality & Travel Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entry Gallery

Browse entries by Competition
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Facebook Live
Best Use of Facebook Live
IBM's Facebook page currently garners the highest engagement rates among B2B tech brands. We use Fa…
Facebook Live
Best Use of Facebook Live: British GQ
Facebook launched its "Live" function for everyone in April 2016 and GQ were quick to strive to cap…
Facebook
Best Use of Facebook Page
The Ritz-Carlton presence on Facebook is tied directly to the brand platform "Let Us Stay With You.…
Facebook Video
Best Use of Facebook Video - ATTN:
ATTN: is an issues-driven media company. Our mission is to deliver engaging content to a mobile-fir…
Facebook
finalist
Best Use of Facebook: The Strain
In The Strain season two, the stakes are nothing less than life or undeath. New York teeters on the…
GIFs
finalist
Best Use of GIFs – Dream11
Our objective for the Dream11 IPL campaign was to get engagement and reach for the brand.
Humor
finalist
Best Use of Humor – Archer: Pam’s Hacked Photos
No one will ever forget the day Pam Poovey's NSFW photos were leaked on the internet. Not that Pam …
Instagram
Best Use of Instagram
The Ritz-Carlton presence on Instagram is tied directly to the brand platform "Let Us Stay With You…
Instagram Presence, Instagram Story
Best Use of Instagram
The objective of the IBM Instagram account is to showcase the global scale of our technology, peop…
Instagram
Best Use of Instagram: Tyrant Mosaic Mural
As we set out to promote the second season of the action-drama Tyrant on social media, we wanted to…
Live Streaming Video
Best Use of Live Streaming Video – American Horror Story: Hotel Live Red Carpet Periscope
A premiere event as opulent, haunting and spectacular as the one for American Horror Story: Hotel n…
Medium-Length Video
finalist
Best Use of Medium Length Video - ATTN:
ATTN: is an issues-driven media company. Our mission is to deliver engaging content to a mobile-fir…
Video
Best Use of Video
IBM's Facebook page currently garners the highest engagement rates among B2B tech brands. We use vi…
Video
finalist
gold honor
Best Use of Video in 2017: Human Rights Campaign
The Human Rights Campaign, the nation's largest LGBTQ civil rights organizations, strives to incorp…
Virtual Reality
finalist
Best Use of Virtual Reality – “Survive the Strain” Virtual Reality Experience
Imagine New York on the brink of a vampire apocalypse… Where would you go? How would you plan your …
Brand Awareness Campaign, Brand Partnership, Branded Content, Earned Media, Food & Beverage, Instagram Partnership
Bestsmeller
Since its launch in 2023, Hellmann’s Garlic Aioli has struggled to stay alive. Without any product …
Ephemeral Video, Short Form Video
winner
audience honor
BET - 15 Years: Remembering Aaliyah
We set out to bring hip-hop fans together around one of 2016's major music milestones—the 15th ann…
Branded Podcast
Bet It Drives Show
The problem iGaming B2B marketing has a sameness problem. Every company sponsors the same confer…
Live Events
finalist
BET’A Express
Our objectives were the following: Create a show aligned and celebratory experiential install…
Images
BET@ CurlFest
BET and the Curly Girl Collective partnered in celebrating and honoring the culture, creative hairs…
Online Community
Betches Brides Communty
Betches is a digital media brand for millennial and gen z women that produces hilarious, authentic,…
Meme
winner
Betches Media Instagram Meme with American Girl
The Betches x American Girl Dolls Meme was a 360 campaign on Betches social channels aimed to incre…
Voice
winner
Betches Moms Brand Launch
Betches is a female-led media and entertainment company among the Millennial and Gen Z audience. To…
Comedy Video
finalist
Betches Original Videos
Betches’ overall objective is to create and share video content that is humorous and relatable. We …
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