THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

Shorty Awards Entries

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Your search returned 25 entries

Animation, Short Form Video
winner
A Lenovo TrackPoint Halloween
Over the past 2 years, Lenovo’s Worldwide Corporate Social Media Team made the decision to bring a …
Animation, Short Form Video
finalist
A Lenovo TrackPoint Halloween (2022)
Lenovo’s Global Social Media COE manages the majority of our content creation in-house. This includ…
Animation, Medium-Length Video
finalist
silver honor
A Lenovo TrackPoint Halloween (2023)
Celebrating Halloween with an ambitious animated video has become essentially tradition for Lenovo’…
Branded Series, Technology, Long Form Video, Storytelling
finalist
Extreme I.T. series
Our goal was to gain Lenovo some warranted notoriety; not just as the global leader in innovative c…
Technology, Facebook Live
winner
Extreme Unboxing
How do you announce the new Lenovo X1 Extreme laptop in a way that's equally as extreme? By hiring …
Technology, Online Event/Activation, Social Good Campaign, Live Streaming Video
winner
gold honor
Get Got by a Gran
Senior loneliness is more than a sad reality. It's a medical minefield, increasing the likelihood o…
Instructional Video
Inspiring Creators with the Motorola Edge
One of the many features consumers consider when purchasing a smartphone is the camera quality. The…
TikTok Partnership, TikTok Presence
finalist
bronze honor
Launching @Lenovo on TikTok
Lenovo joined TikTok in January 2021 working with both TikTok creators and employee creators. Our g…
Gamification
Lenovo at CES 2021: 6 Days of Games
To help tease the new technology Lenovo announced at the Consumer Electronics Show (CES), and incre…
Brand Awareness Campaign, Branded Series, Technology
finalist
Lenovo Late Night I.T. Season 2
Lenovo Late Night I.T. Season 2 pushed the boundaries on the technology content genre. During candi…
Branded Content, Branded Series, Business to Business, Insights & Trends, Long Form Video
winner
silver honor
audience honor
LENOVO LATE NIGHT IT
Background: A whopping 90% of IT decision makers struggle to find engaging IT content that can h…
Humor
finalist
Lenovo on TikTok: The Lenovskis Series
After a successful launch on TikTok, Lenovo’s Corporate Social Media Team brought in a creative age…
Local Campaign, Rebrand Campaign
Lenovo Rebrands Major North Carolina Sports & Entertainment Venue to Lenovo Center
Lenovo secured a ten-year arena naming rights agreement with the Carolina Hurricanes, rebranding th…
Event & Experiential, Live Events, Technology
Lenovo Tech World '24: Showcasing the Future of AI and Innovation
Lenovo Tech World is our annual flagship event that brings together industry leaders, global CEOs, …
Event & Experiential, Live Event Coverage, Live Events, Technology
finalist
bronze honor
Lenovo Tech World 2023
Tech World is Lenovo’s annual flagship event that brings together industry leaders, global CEOs, cu…
Multi-Platform Campaign, Multi-Platform Partnership
Lenovo Tech World 2023 Creator Activation
Tech World is Lenovo’s annual flagship event that brings together industry leaders, global CEOs, cu…
Brand Partnership
Lenovo x Formula 1® Brand Partnership
This year Lenovo announced a multi-year deal as an Official Technology Partner of Formula 1®. To br…
Large Media Buying Strategy, Paid & Amplification
finalist
Lenovo: TikTok Brand Campaign
Lenovo began our TikTok Jumpstart Program in January 2021, with a plan to feature up-and-coming Tik…
Gamification
Lenovo’s “Beyond Your Everyday” Campaign
“Beyond Your Everyday” is Lenovo’s approach to the all too familiar challenge of teasing our live e…
Real Time Response
finalist
Mastering the Moment: Lenovo’s Real-Time Social Strategy Drives Viral Engagement
At Lenovo, we believe real-time engagement is more than just responding to trends—it’s about creati…
Creative Use of Technology
winner
MLKonMLK
BACKGROUND: At a time of escalating racial unrest, the pandemic forced museums dedicated to shin…
Social Good Campaign, Technology
winner
silver honor
MLKonMLK
BACKGROUND: At a time of escalating racial unrest, the pandemic forced museums dedicated to shin…
Global Campaign, Technology, Branded Content
finalist
gold honor
Reshape Your Realities
With foldable smartphones entering the consumer technology industry, Lenovo was challenged with int…
Employee Engagement
finalist
Slow and Steady Wins the F1 Race Tickets: An Employee Education on How Engagement Beats Over-Posting
Any time we (Lenovo’s Global Social Media Center of Excellence) activate our employees on social me…
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