THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Campaign
Brand Awareness Campaign
Campaign by Diverse-Owned Businesses
Global Campaign
Integrated Campaign
Launch Campaign
Local Campaign
Multi-Platform Campaign
Rebrand Campaign
Regional Campaign
Social Good Campaign
Content and Media
Blog & Micro-blog
Brand Voice
Branded Content
Branded Series
Contest or Promotion
Copywriting
Email & Newsletter
Filter/Lens
Meme, GIF, & Emojis
Micro-Site
Single Post or Activation
Use of Viral Content
User-Generated Content
Design
Animation
Art Direction
Audio & Music
Brand Identity
Brand Redesign
Generative AI
Graphic Art
Images
Website/App
Industry
Auto
Beauty
Business to Business
Consumer Brand
Education
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Financial Services
Fitness, Health, & Wellness
Food & Beverage
Gaming
Government & Politics
Hospitality
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News & Media
Non-Profit
Pets & Animals
Pharma & Healthcare
Real Estate
Restaurants
Retail & E-Commerce
Social Activism
Sports
Technology
Television
Travel & Tourism
Wine, Beer & Spirits
Influencer & Celebrity Partnership
Instagram Partnership
Multi-Platform Partnership
Other Platform Partnership
TikTok Partnership
X Partnership
YouTube Partnership
Overall Presence
Facebook Presence
Instagram Presence
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Multi-Platform Presence
Other Platform Presence
TikTok Presence
X Presence
YouTube Presence
Platforms & Technology
Artificial Intelligence
Extended Reality
Facebook
Immersive
Instagram
Interactive Content
LinkedIn
Other Platform
TikTok
X (formerly Twitter)
YouTube
Podcast
Art & Culture Podcast
Branded Podcast
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NEW!
Health & Wellness Podcast
Lifestyle & Entertainment Podcast
News & Politics Podcast
Other Podcast Genres
Podcast Mini Series
Sports Podcast
Technology and Education Podcast
True Crime & Documentary Podcast
Strategy & Engagement
Brand Partnership
Call to Action
Community Management
Creative Use of Technology
CTV/OTT
Data & Insights
Earned Media
Event & Experiential
Gamification
Humor
Innovative Media Buying Strategy
Integration with Traditional Media
Internal Communications
LGBTQ Community Engagement
Micro-Influencer Strategy
Multicultural Community Engagement
Music & Dance
On a Shoestring
Organic Promotion
Paid & Amplification
Physical and Digital Convergence
Public Service Announcement
Real Time Response
SEO & SEM
Social Commerce
Storytelling
Video
Comedy Video
Documentary
Feature Film
NEW!
Featurette or Behind The Scenes Video
Instructional Video
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Long Form Video
Medium-Length Video
Music Video
Product Feature Video
Short Form Video
Unboxing Video
Vertical Video
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Instagram Partnership
#DoYou PUMA Women Influencer Campaign
In the ever crowded women's sport style space, competition for an engaged female audience is fierce…
Influencer & Celebrity Campaign
,
Social Good Campaign
,
Hashtag
,
Food & Beverage
finalist
#DrinkGoodDoGood – Bringing Awareness and Produce to Food Deserts
What was once seen as a reflection of narcissism, selfies have now become a symbol of selflessness,…
Hashtag
#DrinkUpAshanti
Drink Up is the Partnership for a Healthier America's consumer campaign to encourage people to drin…
Vine
,
Food & Beverage
,
Live Television
finalist
#DunkinReplay
Dunkin’ Donuts has been a long-standing sponsor of ESPN’s Monday Night Football program. Previously…
Real Time Response
#EarthWorldProblems
When Call of Duty: Infinite Warfare was announced via a trailer on its owned social media channels,…
Social Good Campaign
#EdgewaterStrong
Our corporate office is located in a small town along the Hudson River across from NYC. We have cal…
Health & Fitness
,
Twitter
finalist
silver honor
#EnamelBot
Enamel erosion occurs when the acids in common foods and drinks weaken tooth enamel, putting teeth …
Integrated Campaign
,
Social Good Campaign
,
Non-Profit
finalist
#ENDTHEBACKLOG: Because Survivors of Sexual Assault Deserve Justice
In the United States, someone is sexually assaulted every two minutes—hundreds of thousands of p…
Health & Fitness
#EpilepsyExchange: Social Media Meets Clinical Care
Chloe Politis will never forget the day she had her first seizure. She was in the bathroom at home …
Social Good Campaign
#EqualityForward
On June 1, the Human Rights Campaign Foundation and American Apparel, Inc. launched the #EqualityFo…
Family & Parenting
finalist
#EveryDayCare – Whirlpool, DigitasLBi and Crowdtap
In the past, the only reason people had to engage with Whirlpool was when they had a product compla…
Social Media Tool
winner
#EveryDayCare – Whirlpool, DigitasLBi and Crowdtap
In the past, the only reason people had to engage with Whirlpool was when they had a product compla…
Twitter Campaign
finalist
#EverySimpsonsEver Marathon Live Tweet
How do you turn a 12-day Simpsons marathon into a social media phenomenon? You live tweet it, of co…
Hashtag
winner
#EyeOnClimate
2017 was an unprecedented year for climate change - from devastating extreme weather events to the …
TikTok Presence
,
Single Post or Activation
,
TikTok
finalist
bronze honor
#FaceOffChallenge
The objective was to promote the new song ‘Face Off’ by TechN9ne, featuring Joey Cool, King Iso and…
Beauty
#FAKEAFLASHNAP
Our objective for the launch of the Flash Nap Instant Revival Eye Gel-Cream was simple: We wanted E…
Ambassador & Celebrity Campaign
#FallForUs
#FallForUs, Aritzia’s first fully integrated marketing campaign, is an innovative, Instagram-first …
Food & Beverage
,
Branded Content
,
Medium-Length Video
,
Video
#feelgoods
The objective of the #feelgoods campaign video was to introduce the benefits of a2 milk to an audie…
Integrated Campaign
#FeelItAll QuietComfort Earbuds Campaign
Music has the special ability to take whatever you’re feeling and amplify it. The highs can become …
Hashtag
finalist
silver honor
#FeelsLikeHome Best Hashtag
At Qantas, there's one hashtag that encompasses all that we feel about Australia, and all that we w…
Social Good Campaign
#FergusonNext
#FergusonNext combines the Guardian's global platform with the on-the-ground expertise of local ne…
Launch Campaign
,
Storytelling
#FindKW: Hofstra University’s Social Media Campaign to Rebrand and Relaunch Beloved Mascots
Hofstra University’s Office of Marketing and Communications launched #FindKW (Find Kate and Willie)…
Beauty
,
Instagram Partnership
,
Storytelling
winner
#FindMyiD
Clinique created a global content relay race around the world to tease our newest innovation and f…
Call to Action
,
Earned Media
,
Real Time Response
,
User-Generated Content
winner
gold honor
bronze honor
#FindTheKetchupBoatGuy
Background When Heinz heard about Elvis Francois-- the sailor who survived 24 days at sea on a b…
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